If you pay much attention to technology news, you have undoubtedly seen the recent announcement that Google is purchasing Nest Labs (maker of the intelligent thermostat) for $3.2B. While there have been countless articles written about what this means and what Google’s intentions are, I’d like to take a slightly different approach to this post. Instead of trying to decipher what Google’s intentions are (hint: I won’t even try to guess as it would only be a guess), lets consider what this means to the Home Automation industry and how it impacts people considering a home automation solution for their home.
At Residential Systems, Inc., we believe that Google’s acquisition of Nest signals one thing—Home automation is about to go even more mainstream than it is today! Google is a company with unlimited resources. If they felt that solar energy was going to be the next big “thing” in the US, they would likely go buy a solar company. The fact that they spent $3.2B for a company with two products tells me that they believe very strongly that home automation is the next bing thing in American homes.
While home automation has been a viable industry for 20+ years, the last 2 years have seen more and more mainstream approaches to home automation. Among the notable ones:
- Control4’s rapid growth and subsequent IPO
- Do-It-Yourself solutions from companies like Lowes, ADT, Staples, AT&T and Comcast have received lots of attention and marketing efforts behind them
- Companies like Nest and Revolv have developed countless new products that talk to one another and allow you to automate facets of your life
The guys (and girls) at Google aren’t stupid. They know good opportunities when they see one and for them to spend $3.2B to enter the home automation space tells me everything I need to know. They see this as a huge market opportunity and we agree! While home automation used to be a technology that was only available to luxury homeowners, recent changes have improved the cost structure of home automation solutions, making it much more affordable for the average homeowner.
At Residential Systems, Inc, we are proud to work with leading home automation suppliers including Control4, Savant, Nest and many more. Whereas home automation solutions used to start at $10,000, new products from Control4 and Savant make an entry-level home automation solution available at around $1,000.
Whether you are considering Control4, Savant, Crestron, Nest, Iris, or any other technology for your home, it is imperative that you seek out the help of a trusted advisor to help you through the process. There are countless numbers of solutions out there and the average person can quickly get lost in the myriad of complexity.
If you are considering making your home a smart home, we invite you to visit our design studio to learn more about what is possible and see the variety of entry-level solutions. We have entry-level solutions from Control4 and Savant on display and can show you how you can start with a simple automation solution and build onto it as your scope increases. At Residential Systems, Inc., we have installed home automation solutions in over 5,000 homes and we have 27 years of experience in the home technology arena. Let us show you how we can bring your home to life!
Thanks for reading!